We Think UX

We craft and design meaningful omni-channel experiences

Who We Are

We are a group of inspired, highly skilled, creative professionals with a deep affinity for what makes users happy. The most important business metric of all.

We love detail, despise shortcuts and treasure innovation. Collectively we have over 15 years experience in building great digital products for large organisations such as Porsche, MTN, ShowMax, eVOD, Kwesé and DStv Digital Media.

What we do

We help businesses reinvent themselves by providing a sophisticated omni-channel experience that fosters customer loyalty and brand advocacy.

An omni-channel user experience is a multi-channel approach to crafting delightful and memorable user experiences in a way that creates an integrated and cohesive experience for customers of the We Think UX family.

UX Design

We believe that the experience of our clients’ products and services should speak to the hearts, minds and souls of their customers. We want all our clients to be champions and heroes of doing things right for the sake of the customer. What’s some short-term pain for a plethora of long-term gains.

User Interface Design

We always ensure that we exceed our clients’ expectations in terms of our ability to provide aesthetically pleasing interfaces that are always pioneering in nature and simple to use. We love a good challenge and always try to ensure that our interfaces are memorable and highly interactive.

User Research

We help out clients, using tailored user research methods, discover similarities between their target audience members, identify their theoretical models, and unearth problems they experience with your product.

Usability Testing

Testing how useful and intuitive our clients’ products and services are is very key to what we do. We always endeavour to assist our clients in building a methodology around how we test and learn from feedback received from customers.

Information Architecture

We help our clients build a simple, clear and concise information architecture that not only adds value to the business, but also helps their users better understand their products and services.

Corporate Identity and Graphic Design

We cater for all types of interface designs. We design for web and app interfaces, comprehensive corporate identity manuals, product packaging as well as graphic design requests that feed into our holistic omni-channel user experience strategy.

How we do it

We pride ourselves in our ability to help our clients discover how a renewed omni-channel experience can help improve their brand loyalty and brand advocacy.

Identify and Define

We spend a considerable amount of time identifying, understanding and defining problems our clients have so as to ensure we’ve given the solution a great chance at success.

Plan & Focus

We employ a very planned and focused approach to building omni-channel experiences for our clients’ customers, taking into account as much information about their habits as possible.

Direction & Mapping

We build a clear direction for a tailored user experience strategy that suits the goals and needs of the business. We define clear roadmaps to ensure features are tackled iteratively to ensure optimal customer satisfaction.

Connect & Contextualize

If your customers don’t feel a sense of connection and oneness with your products/services and what they expect from your brand, then we have failed you. Our aims is to always ensure we contextualize your market and industry and ensure your customers experience a cohesive and exciting UX strategy.

Implement & Measure

We love to help our clients launch lean, measure proactively and improve quickly.

What inspires us

"If I had an hour to solve a problem solution. I would spend the first fifty minutes determining how to ... frame the problem ... for once I know the proper question to ask, I can solve the problem in less than 5 minutes."

Albert Einstein Theoretical Physicist

"If we want users to like our software, we should design it to behave like a likeable person: Respectful, Generous and Helpful."

Alan Cooper Software programmer

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works."

Steve Jobs Co-founder of Apple Inc

“Usability is not a quality that can be spread out to cover a poor design like a layer of peanut butter.”

Clayton H Lewis Professor in Computer Science

“If you think good design is expensive, you should look at the cost of bad design.”

Dr. Ralph Speth CEO Jaguar

Keep In Touch

Have an amazing idea? Get in touch with us and let’s make it happen.